Gave her a little bit of more modern hair, did a little face work on her and just cleaned her up a little bit,” Steve said. We went back in and did…we call a little bit of work on her. “We really refreshed the logo and took the words Starbucks Coffee off of it.
Even today, it arrives at the port in big container ships. 2) Coffee often travels long distances across the water to get to us. We’re right on Puget Sound and we feel this very strong connection to the water. 1) Our hometown of Seattle is a port city. And she became the siren.” In case you’re wondering, there are two big connections between Starbucks and the seafaring world. “So we took inspiration from that and created the logo from there. “They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said. A mysterious, nautical figure called to them, as sirens do. While scouring some old marine books, something stood out. It was 1971 and the founders had landed on the name Starbucks, inspired by Moby Dick. But there’s a pretty interesting backstory as to how and why the siren came to be. She might seem like an unusual choice for the face of a coffee company. (Sorry, Ariel.) But a siren is often depicted with two tails. A mermaid with one tail is just a plain ol’ mermaid.
